today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Friday, July 16, 2010

toyota's biggest savings promo turn into a customer's biggest satisfaction failure

we have been seeing this print ad for toyota. nothing really special about the print ad, it's a typical promo print ad from the genre of barker, hyper type of promo ads. we have also seen a tv ad for this promo and from what we remember, the tv ad looks like the print ad, also unremarkable. based on just our own observation, it appears toyota has spent the most ad money among all the car manufacturers. most are on promos like these.

the ad we have here is the ad for the extension of the promo, the promo ran in june and this ad announces its extension until july. they could have come up with a different version for the extension of the ad for better impact and awareness. this extension print ad is different from the first version only with an announcement of the extension on the upper right hand corner of the ad.

promos are a good thing or so at least in paper. they are meant to build business. the idea of a promo is that during the time it is ran, the promo will generate incremental business for the brand/company. what happens when a promo turns into a big customer dissatisfaction? here is one example:

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