today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!


all they are doing is wawam! what a waste of advertising money!


here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

World Clocks

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Friday, September 3, 2010

case study : how not to do a televised political debate



news reports describe this as "painful to watch", yes we agree it is. it looked like this arizona governor had a major mental block during the debate. there was a short mental blackout at the start of her statement,  she recovered a bit but a much longer blackout occured a few seconds later.

we do not have an idea why these things happen and more importantly we do not know how to fix it during the time it is happening. we have encountered situations where during a presentation we can't find a particular data or paper and what we do is we pretend to have found it and say out loud an invented data or number hoping it is close to the actual one. of the times we did that, it passed.

this is a much different case as on this one she was totally blank. we think that after she stumbled the first time, she could not let the blunder go in her mind. she could not block it our of her mind, possible that she got extremely nervous knowing she screwed up and started to blame herself for the blunder. she became so agitated by the error and the intense self blame she dished out on herself that another blackout, a much longer one occured a few seconds after.

the next question - will arizona voters ignore the twin blackouts and elect her just the same?

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