today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Sunday, April 26, 2009

apple releases 4 new "get a mac" tv ads

Apple "Get a Mac" ad: Biohazard Suit

This ad features PC in a Biohazard suit, and he explains that he is wearing it because PC viruses and malware have tippled in the last year, with estimates that 20,000 new ones discovered every day.

Legal Copy

In this ad, PC begins talking about the benefits of using a PC and as he talks the bottom of the (and eventually entire) screen fill up with the traditional small print legal info like what you may be use to seeing on a car or product ad. While the text isn't easy to read on a computer (PC or Mac) MacJournals was able to use a HD TV and has a copy of the entire small print available. It is worth pointing out that several items mentioned in the fine print, also apply to Apple computers.

Time Traveler

The next ad has PC in 2009 stepping into a time machine and headed for the year 2150 to see if the issues with a PC are ever resolved and if it becomes as stable as a Mac. When PC arrives in the future and begins to ask future PC questions, future PC freezes up.


The fourth ad has PC going through thousands of photos looking for pictures of a friend and asks "what other way is there to do it". Mac responds talking about the facial recognition features available in iLife (iPhoto) which Mac adds in is included for free on every new Mac.

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