today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Wednesday, April 1, 2009

whisper sanitary pad's ewwww tv ad with kim chiu & gerard anderson

isper is a sanitary napkin that likes to talk superiority on their dryness claim. it was launched in the philippine market on the basis of claiming it's the sanitary pad that offers dryness. to consumers, that means the pad will not fail and will hold all the wetness the woman has even on heavy days when she is having her menstruation.

i bet they used the word "torture test" a lot in describing this ad when they developed it. that means subjecting the product in torture test situations and coming out as the winner, showing the ability to deliver the promise.

in this case, the promise is dryness even in a torture test situation of the woman who has menstruation agrees to saddle back her man, riding on the shoulders of her man, putting that part of her body where she puts the sanitary pad on.

the torture test situation puts that body part of hers where she wears the sanitary pad in actual physical contact on the guy's neck, being pressed and pushed and within a few inches of the man's nose. apparently, that body part of the woman where the sanitary pad is placed not only leaks but also smells.

kim chiu, a teen popular actress is so confident whisper sanitary pad will succeed in this torture test that gerard anderson another popular teen actor will not smell and will not see menstrual blood on his neck.

WTF was that????? its ewww, double ewww and triple ewww!

i don't think there is a filipina alive today who will EVER, EVER agree to do something like that in real life when she has her period. there is no way a woman will ever do that. even if she uses a dozen whisper sanitary pads on that body part of hers.

this whisper ad is over the edge of sanity and stupidity. i think it succeeds on the torture test idea only in the minds of the ad agency that created it. it fails on believability, empathy and definitely wins on the ewww and ewww factor.

this is a WAWAM!

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