the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.
that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!
all they are doing is wawam! what a waste of advertising money!
here is a first row view of Philippine Advertising and Philippine Marketing.
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cheers beer - celebrating the little pleasures in life
we have seen many beer ads that celebrate happy occasions but the kind of celebration this cheers beer from thailand is the best kind - the little pleasures in life. we have been told so many times to enjoy the little victories we encounter in our daily lives and these ads showcase that very well. the way they do it in these ads i think is the best way to do it.
the brand character that these ads show is unmistakable and something we can all appreciate. we know the whole thing is tongue in cheek but we appreciate it very much and endears the brand to us.
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