the apple brand management and advertising people are simply having the best time of their lives with these "i am a mac, i am a pc" tv ad campaign. they're simply out there to exploit any, small or big, weakness that microsoft gives them.
this is one is really tiny, with really little to do with brand building, but its damn irritating to watch if you are from microsoft. well, okay, it has some redeeming advertising value - it casts doubt on vista's performance. it makes would be consumers think twice on whether vista's product failures have been fixed or not.
we concede that that alone may be a big factor. well, it is possible, we just don't know how probable it is. macs have been receiving great reviews and strong interests lately with increased market share and vista has been humbled to product failure jail - add to that a consumer doubt and those who are about to plunk down $1,000+ for a new computer just might decide in favor of macs on the basis of doubt.
it's really just casting doubt - microsioft has the largest R&D budget in the world, so it is not true that microsoft is not spending enough in product improvements. and it's hard to believe microsoft has stopped fixing the problems on vista. perhaps microsoft may not be moving fast enough to fix all problems but just the same apple is exploiting every centimeter of opening it can see.
this apple ad is a marketing classic - will the brand spend its money on product improvement or on advertising to convince it's users the product is a good one?
microsoft's ads is trying the latter. that's really great -- $350M worth of ads. the first one was a failure, the latest one might do it. but with so much talk about windows 7, that i think leaves further doubt on vista and this time courtesy of microsoft itself.
this loud talk about windows 7 seem to confirm vista is a dead brand. they even announced when windows 7 will be made available. what the hell will pc owners with vista do till then? and from now till last quarter 2009 when they launch vista, why will i buy a pc with vista?
apple must be just so happy to have microsoft as a competitor! tsk tsk
mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away
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