today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!


all they are doing is wawam! what a waste of advertising money!


here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

World Clocks

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Wednesday, November 12, 2008

srah palin voted for barack obama

that surpised me, too. in fact i was shocked when i read what sarah palin said. she apparently voted for barack obama!



this is what sarah palin said when she arrived at her alaska office:

"I think the Republican ticket represented too much of the status quo, too much of what had gone on in these last eight years, that Americans were kind of shaking their heads like going, wait a minute, how did we run up a $10 trillion debt in a Republican administration? How have there been blunders with war strategy under a Republican administration? If we're talking change, we want to get far away from what it was that the present administration represented and that is to a great degree what the Republican Party at the time had been representing,"


source : http://ap.google.com/article/ALeqM5h21ZbzgPbTVRftcJPT5vkHkonY5QD94CMR0G0



read WAWAM! discussion here : http://the-wawam-file.blogspot.com/2008/10/president-barack-obama-winning.html

Palin said in a story published Sunday.what palin said is EXACTLY what barack obama has been saying during the campaign, in fact way back starting from the primaries until the end of the election campaign. "change" is obama's number 1 winning marketing strategy and palin gave a very good summary of the core marketing positioning of obama. part of the short list of obama's winning marketing strategies.

i wonder if palin was aware of what she said and it's significance. from that statement, it looked like palin voted for obama. you hear essentially the same words when ordinary voters are interviewed on tv. they give essentially the same answer when asked why they voted for obama.
with palin as a running mate and with that kind of thinking, it's no surprise obama won the electoral college votes by a landslide. palin is lucky that she said those words after the election. what she said would have been great material for obama ads.

help me out here -- is palin smart for realizing those things, for realizing that's what american voters want or is palin really dumb for not realizing that's exactly the marketing positioning of obama? from a mccain presidential bid campaing standpoint, sarah palin is a definite WAWAM!

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