today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!


all they are doing is wawam! what a waste of advertising money!


here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

World Clocks

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Friday, November 14, 2008

janina san miguel quits - Brand Phlippines saved from potentially being tarnished!

we are both saddened and glad that janina san miguel decided to quit the Miss World 2008 beauty pageant.

we are sad because of the troubles that janina apparently has gone through that has caused her to quit the beauty pageant. based on this news article, a few personal matters have occured that has prevented her from fulfilling her duties as the winning beauty to represent the philippines in the Miss World competition.

we are glad as her competing in that beauty pageant, just the thought of it, has been giving us episodes of a near heart attack based on how she performed in the contest in manila. we were afraid she might perform the same way she did here and that could once again tarnish Brand Philippines.

during the local competition, she was unable to properly answer the question asked of her during the Q&A portion of the contest. not only was her answer way off, she spoke bad english both in pronounciation and grammar. our view is that instead of english, she should have spoken in Filipino if she was more comfortable in that language. that would have been absolutely fine.
the article quoted below is actually much kinder than what they said on tv about her quitting the pageant. the news telecast said she was unable to handle the training she was going through for the Miss World competition. the pageant organizers were greatly alarmed when she won and announced right after that winning beauty contestants will go through extensive preparation and training before they leave for abroad to compete.

RP's bet to Ms. World 2008 Janina San Miguel quits

The Philippines' controversial representative to the 2008 Miss World beauty pageant, Janina San Miguel, has resigned, Binibining Pilipinas Charities, Inc. (BCPI) said late Monday.


San Miguel won the Binibining Pilipinas Ms. World despite having difficulty answering a judge's question in English.

"Binibining Pilipinas Charities, Inc. (BPCI) regrets to announce that Ms. Janina San Miguel has resigned as official representative to the 2008 Miss World beauty pageant," the firm said in a brief statement released by Belle Baldoza, public relations officer of the Araneta Group.

"The untimely demise of her grandfather, among other personal reasons, has caused her undue stress, thus hindering her from fulfilling her duties for the said title," the BPCI said.

During the contest, San Miguel said on national television: "Well, my family’s role for me is so important b’coz there was the wa- they’re, they was the one who’s… very… Hahahaha… Oh I’m so sorry, Ahhmm… My pamily… My family… Oh my god… I’m… Ok, I’m so sorry… I… I told you that I’m so confident… Eto, Ahhmm, Wait… Hahahaha, Ahmmm, Sorry guys because this was really my first pageant ever b’coz I’m only 17 years old and ahahaha I, I did not expect that I came from, I came from one of the tough 10. Hmmm, so… but I said dot my family is the most important persons in my life. Thank you."

San Miguel's answer was immediately uploaded on YouTube and she became an instant celebrity.

It led to a national debate on whether only Filipinos who can speak English well deserve to win beauty contests.
http://www.abs-cbnnews.com/entertainment/09/29/08/rps-bet-ms-world-2008-janina-san-miguel-quits

1 comment:

  1. the youtube is funny and sad at the samem time

    ReplyDelete

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