today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Friday, December 12, 2008

guitar hero tv spot - enjoying heidi klum's inner rockstar, inside or out, more or less

we had a guitar hero ad featured here in WAWAM! early this year during the finals of American Idol. that ad had david cook, one of the finalists appearing in the ad which was aired during the AI finals. david cook's ad was a hit and made a buzz specially among women. (read it here:

heidi klum has a similar ad for guitar hero. it's just that as far as i am concerned, this heidi klum is much better to watch. it's great to see expose her inner rockstar in a tv ad, the one inside or out, more or less. well, here it's less. we would have wanted it lesser but if they did that, we won't be able to see the ad on tv. it will be banned.

this heidi ad is essentially the same david cook ad. watch this heidi ad and it is obvious why that cook guitar hero was a hit among women as i am sure this heidi ad is a hit among men.

it is true what my ad agency told me before - having less is much better.

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