the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.
that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!
all they are doing is wawam! what a waste of advertising money!
here is a first row view of Philippine Advertising and Philippine Marketing.
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senator putang ina - mar roxas' new brand image?
mar roxas, a presidentiable recently uttered words we don't hear on national tv and certainly not from a senator. but he did say it - "putang ina". it has become mar roxas' defining moment. will it stick till election time? and what should the senator do?
this is actually about branding and can fit into WAWAM! but we posted it at the 2010 presidentiables blog, the spin-off blog where we have placed everything about politics and the philippine election.
these words of mar roxas puts miriam defensor to shame. she sounds like a saint now compared to roxas. president bush had his own defining moment. but he came out well of it. mar roxas did not. what should mar roxas do?
read about it here: http://2010presidentiables.wordpress.com/
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