today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Saturday, December 6, 2008

offensive manny pacquiao "Christ crucifixion" ad - given a "Cease & Desist Order" by the Ad Standards Council?

http://nike.com.ph/giveusthisday/



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another blog posted that nike's manny pacquiao ad was given a "Cease & Desist Order"(CDO) by the Ad Standards Council. if that is true, that means nike need to pull out this ad from media. but we still see the ad in the internet, so we don't know if it is true that a CDO was issued.

the Ad Standard Council is a self-regulatory body by the ad industry. its members are from all member organizations that are involved in the creation, publication/airing, research and production of ads. the ASC has specific rules or guidelines, developed by the ad industry, as to what ads can contain and not contain. all ads aired or printed need to pass through a screening committee and give each one a approval to air or print before we see it on media.

once aired or printed, other parties, everyone who is interested my file a complaint with the ASC if they see the ad is violating any of the guidelines set by the ASC. a hearing is conducted and if the hearing committee determines a particular ad has indeed violated a guideline, then that ad is given a "Cease & Desist Order" (CDO) that orders the ad agency who developed the ad to pull it off the air or print media. there is an appeals process, but that's basically how it goes.

this blog (http://mannypacquiaonews.blogspot.com/search/label/ad%20standards%20council) says this nike ad was given a CDO on the basis of violating this guideline:


The CDO was issued for violation of Art. I, sec. 3 of the ASC Code and is effective immediately. The section provides that:

"Advertisements must respect religious beliefs, and be sensitive to the diverse religions, mores, culture, traditions, characteristics, historical background and identity of the various Filipino communities and uphold traditional Filipino family and social values."
if this nike ad of pacman was indeed given a CDO, we wonder why we still see it in the internet?
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