today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Saturday, December 6, 2008

manny pacquaio's nike ad - "ang mamatay ng dahil sa yo", this time on the philippine anthem

a nike tv ad has been featured in WAWAM! previously and was praised for showing a lot of class compared to all other pacquaio ads we see on tv. (click here to read : http://the-wawam-file.blogspot.com/2008/06/nikes-manny-pacquaio-tv-spot.html).


from WAWAM!'s post:

it feels like manny pacquiao has at least a dozen tv commercials on air for different brands. but of all the pacquiao tv ads, this nike tv spot is the best and the one that has the most class of the bunch.everything works very well - the consumer insight is deep and hits home, the visuals and production values are excellent, copy is very sparse and the choice of the song and lyrics is brilliant.

nike philippines seem to like to use ad concepts that are deep and of national consequence. this tv spot uses lines and music from the national anthem and then now, using religion and the crucifixion of Christ. i guess, no guts, no glory. given pacquaio's stature, it seems highly appropriate, except that in the last one, they went overboard and became offensive.






read all posts on manny pacquiao here : http://the-wawam-file.blogspot.com/search/label/manny%20pacquiao
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