today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Thursday, June 4, 2009

cocaine in Red Bull - will it push up its market share or kill the brand?

we ask this in all seriousness - this news on article that there are traces of cocaine in the energy drink Red Bull - will that increase it's market share or kill the brand?

people take energy drinks like red bull want to be awake, fully alert or slightly hyper even. isn't that the same effect as cocaine gives? well, ok it will depend on how much cocaine you take and since only traces of cocaine were found, drinking a bottle of red bull might not have the same effect as taking a full dose of cocaine on a folder dollar bill. but then, i don't know that for sure.

the next question is - will traces of cocaine be enough to make you addictive?

is this bit of news bad for the brand's market share. of course the most immediate impact is that red bull might not be allowed to be sold in kong kong retail outlets. but assuming red bull is able to sort that out and it's allowed to sell again in hong kong - will red bull suffer in market share or will it increase.

i wonder if the image of this energy drink having cocaine in the past will boost up it's market share. the traces of cocaine might not be there for real but people can simply imagine it that it is. it can become some kind of a status symbol or a badge to show around. it might sound perverted to some but being able to drink something that has traces of cocaine in them just might be attractive to consumers. the danger is day. the bad boy image is percolating. and hey, it's just traces of cocaine, it's not going to be addictive, so what is the harm?

just asking questions here....

HONG KONG (AFP) – Hong Kong officials say they have found traces of cocaine in cans of Red Bull, a few days after Taiwanese authorities confiscated close to 18,000 cases of the popular energy drink.


Officials at the Centre for Food Safety said a laboratory analysis found tiny amounts of the illegal drug in samples of "Red Bull Cola," "Red Bull Sugar-free" and "Red Bull Energy Drink", a spokesman said.

The drink has now been taken off the shelves of major supermarkets, the spokesman said in a statement issued late Monday. He added that the amount of cocaine found in the drinks posed little health danger.

Red Bull moved quickly to deny the findings and said independent tests on the same batch of drinks had found no traces of cocaine.

The Centre for Food Safety found traces of cocaine between 0.1 and 0.3 micrograms of the illegal drug per litre, the statement said.

Hong Kong's commissioner for narcotics, Sally Wong, said the government was now taking legal advice on any possible liability for importers and retailers.

"Cocaine is a dangerous drug... The possession and dealing in the drug is a criminal offence," she said in the statement.

Red Bull's Asia Pacific marketing director, Daniel Beatty, said the firm strongly disputed the findings.


read in full here: http://news.yahoo.com/s/afp/20090602/bs_afp/hongkongaustriacrimedrugsdrinkredbull


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