today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Wednesday, June 10, 2009

Smart/PLDT's "Ako Mismo" TV Spot

it's a simple ad and very easy to understand. but what gets you in this ad is what seems to be the unending number of celebrities from all fields appearing in the ad. the talent fee cost of this ad is mind-bogglingly crazy. it has probably has the most number of zeroes anyone has ever seen in a production cost estimate.

it's not a surprise that the company that paid for the ad is smart/pldt, two of the country's largest and most successful businesses.


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