it's a simple ad and very easy to understand. but what gets you in this ad is what seems to be the unending number of celebrities from all fields appearing in the ad. the talent fee cost of this ad is mind-bogglingly crazy. it has probably has the most number of zeroes anyone has ever seen in a production cost estimate.
it's not a surprise that the company that paid for the ad is smart/pldt, two of the country's largest and most successful businesses.