the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.
that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!
all they are doing is wawam! what a waste of advertising money!
here is a first row view of Philippine Advertising and Philippine Marketing.
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"No To Con Ass" logo
we would have preferred a more communicative and thought provoking visual, but this design works very well as is. the other impressive component of this logo is the speed by which this was released in the internet for others to use it. from what we know this was released within 24 hours of the action in congress.
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