today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Tuesday, June 30, 2009

pro-reproductive health (RH) bill print ad shoots itself in the foot

double click image for larger view to be able to read copy.

this is a print ad published/sponsored by like-minded NGOs, groups and organizations who believe in the passage of the Reprodictive Health Bill which has been pending in congress for the last three and a half centuries. reading the print-ad, it is most probably spearheaded by RHAN or the Reproductive Health Advocacy Network.

all of these organizations want the reproductive health bill (read the bill here: passed. that is the same objective of this print ad.

the print ad aims to persuade the target market to be supporters of the RH Bill, to get readers to push their congressmen to approve the bill or at least to generate a groundswell of support for its passage. to have a large portion of the target market to oush for it will get the congressmen take notice and approve the bill. well, at least that is what they hope to achieve.

after reading the ad, however, we think what the ad is able to achieve the opposite. we think it is turning the target market against the RH Bill. this pro-RH Bill ad has shot itself in the foot.

this is next in WAWAM!

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