this is a print ad published/sponsored by like-minded NGOs, groups and organizations who believe in the passage of the Reprodictive Health Bill which has been pending in congress for the last three and a half centuries. reading the print-ad, it is most probably spearheaded by RHAN or the Reproductive Health Advocacy Network.
all of these organizations want the reproductive health bill (read the bill here: http://2010presidentiables.wordpress.com/text-of-rh-bill-no-5043/) passed. that is the same objective of this print ad.
the print ad aims to persuade the target market to be supporters of the RH Bill, to get readers to push their congressmen to approve the bill or at least to generate a groundswell of support for its passage. to have a large portion of the target market to oush for it will get the congressmen take notice and approve the bill. well, at least that is what they hope to achieve.
after reading the ad, however, we think what the ad is able to achieve the opposite. we think it is turning the target market against the RH Bill. this pro-RH Bill ad has shot itself in the foot.
this is next in WAWAM!