today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Friday, June 19, 2009

it is not trivia we want from rizal, it is meaning and significance - rizal's house painted green

picture above is a scan from a photo published at the PDI. it is the house of jose rizal, the national hero of the philippines. it is a good example of how bad taste, in this one the choice of the color green can insult the memory of the country's national hero and how it can be insulting to a whole country of filipinos.

if this was marketing, it is a good example on how poor taste in color can screw up the brand image if a national hero and insult and embarrass a whole nation.

National Historical Institute chair Ambeth Ocampo rationalizes the choice of color this way:
In his column in the Philippine Daily Inquirer on June 3, NHI Chair Ambeth Ocampo explained that the reason for painting Rizal’s house green was to “highlight, and inform visitors of, the meaning of his surname.”
The surname Rizal is rooted in the Spanish word “ricial,” which means a green field ready for harvest, Ocampo said.
well, it is an intent or in marketing it is a brand intent but just because it is there does not mean it is usable and should be used. there are products for example that cause diarrhea if eaten too much, but these brands do not choose to highlight that in their marketing strategy.

we are all familiar with Tide Detergent brand. we all know what "tide" means but we do not see depicted in it's packaging design nor do we see sea water included inside a pack of Tide Detergent Powder.

there are many other more important considerations as to why one should act or not act in meanings of names.

for example, i would like to remember rizal for his writings, his genius, his hard work and his actions and sacrifices that helped the country become independent from spain. in fact, i will be interested to know what he ate for breakfast or what were his study habits that made him such a genius. it can also be interesting to know that the meaning of his surname rizal. but it does not necessarily mean i like to see his house painted green. i'll be happy to see it written down somewhere in a brochure. i do not need to see the color on his house.

the idea behind preserving rizal's house is to give homage and pay tribute to our national hero. we like to preserve the house where he was born and where he grew up so that we can get a first hand view, to somewhat experience his life in that house. we do that out of awe, respect and even love for rizal who has done so much, his life included for our country and the generations and generations of filipinos who have benefited from his sacrifice and heroism.

painting rizal's house green, just because it is some trivia about his name is not a good reason enough to actually take action on. i actually do not care about the meaning of his surname. that did not even play any role in his heroism or his life and i doubt in his own writing.

what mr. ocampo has done is give us trivia. everyone knows we enjoy trivial pursuits for fun or to make fun of. but that does not at all apply to a national hero and most specially to apply that to his house to make it look horrific and trivial.

it is not trivia we want from rizal, it is meaning and significance that we want. when we find meaning and significance in rizal, then we become a better nation. something i am sure rizal would have wanted.

for a historian, i am shocked that mr. ocampo did not know that.

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