today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Wednesday, May 20, 2009

American Idol 8 final performance - ADAM WINS!

after seeing the finals, it is clear adam lambert will win american idol 8!

kris underperformed and actually did badly in song #2 and song #3. adam on the other hand had flawless and outstanding performances in all 3 songs.

adam's artistry and mastery of showmanship was in full display. he showed class and he is a star. we are glad adam as we had annalyzed it (see posts below) where he showed his soft side. he gave up part of himself and that part he gave he pushed it close to things that kris were good at.

kris for some reason was on the dry side. he was not as hungry to win. he did not leave his comfort zone. he stayed inside it most of the time, venturing out only on the fringe. doing essentially what he has been doing the whole season will not be enough to get switchers from adam's supporters, the undecided and new viewers.

kris got into the finals when he showed courage. in the 3 songs he sang during the finals, he did not show any of it.
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