today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!


all they are doing is wawam! what a waste of advertising money!


here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

World Clocks

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Thursday, May 21, 2009

sex video scandals - what every brand fear the most

just out in the wilds of the internet and mass media, the dr. hayden kho sex video scandals is creating widespread and well, titillating news and discussion. senator bong revilla even made an impassioned privilege speech at the halls of the senate. that speech was on the sex video scandal of hayden kho and katrina halili, a movie starlet.

but that did not stop on katrina halili and hayden kho. it looks like dr. kho likes to video tape his sexual episodes with his women. there is also one with a local tv actress and a commercial model.

this actress may have appeared in a sanitary pad tv ad. a sex video of the talent you have on your tv ad is one of the worst things that can happen to any brand. it is the marketing manager's nightmare. the sex video was apparently done some years ago. but the timeline will not matter, it is still a sex video. the sex video is exactly what it is - very explicit. hayden kho and the model were clearly identifiable as the people in the sex video, including the doctor fixing the video camera that was placed inside a bathroom pointing to the bed with the door open. apparently, this video camera has auto focusing as in two occasions, the camera adjusted the focus on its own.

what are marketers and admen supposed to do? we draw up one of the more complex and intensive talent contracts. i suppose from now on, a provision on sex videos should be included, either past, present or future. this particular sex video appeared to be have been taken a few years ago. a lesson learned there is that the celebrity or talent need to be asked and i would suggest in writing if the talent has appeared in or if a sex video has been taken of her. getting the answers to these types of questions, and in writing gives the brand a clear legal reason to take back the talent fee and a good way to make sure the brand will not get surprised by a sex video scandal appearing in the wild. talents who admit they might have a sex video in someones computer hard disk should not be hired.

the other learning here is that times have changed so dramatically from just some years ago. the internet and websites are very convenient, very wide and very efficient distribution channels for sex video content, not to mention they are unstoppable. the internet and websites can distribute these content to literally millions of viewers in literally a few minutes in literally across the globe. the initial distribution power will be huge but that will grow exponentially again literally in a few hours.

in some perverted way, philippine marketers are lucky that computer ownership and internet service subscription are relatively still at its infancy in the country, so that means it gets into fewer hands than say in the US or Korea where almost every home has a computer and an internet connection. these lesser numbers, however may be a comfort only in theory as many filipino consumers may not own a computer and internet service at home, but they can access the same at work or shared through MMS using the cellphone.

apparently hayden kho's sex videos that we know of are not the only ones. it looks like kho video tapes all of them. that can mean ruffa mae quintos is next. there have been some still photos already available in the internet of ruffa mae in her underwear preparatory to something. ruffa mae appears in a few tv ads for some brands. the release of a ruffa mae sex video will affect brands.

with ruffa mae next, that seems to explain why senator revilla is livid about the hayden kho sex videos. ruffa mae has been rumored as...... well, we digress.

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