today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Tuesday, May 12, 2009

Tough Times Strategy: Introduce New Products

we are starting a new series where we will publish interesting articles we have picked up from the internet on marketing and avertising strategies during tough economic times. here is the first of the collection:

A Strategy When Times Are Tough: ‘It’s New!’

THEY say money is the mother’s milk of politics. In marketing, it is new products, meant to pique the interest of consumers and thereby stimulate demand at stores, restaurants and dealer showrooms.

In tough times, it would seem the flow of new products would be slowed by companies fearing that shoppers have too much on their minds to consider still another cereal, soap or soup.

But as the recession grinds on, Madison Avenue is serving up a steady stream of new packaged foods, cars, drugs (prescription and otherwise), menu items (for both sit-down and fast-food restaurants) and beverages ( alcoholic and otherwise).

The new product pitches are coming from all manner of marketers, from global behemoths — among them Campbell Soup, General Mills, Mars and Unilever — to family-owned companies like Sargento Foods.

One reason to stay the course on new products is that they can offer marketers new reasons to reach out to consumers when the impulse may be to pull back.

“There’s a saying: ‘When times are good, advertise. When times are tough, advertise more,’ ” said Dan Beem, president at Cold Stone Creamery in Scottsdale, Ariz., the ice-cream chain owned by the Kahala Corporation. “We want to stay with that philosophy.”

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