today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Thursday, May 7, 2009

vitwater revised pacquiao tv ad

vitwater did revise the pacquiao ad. they edited out the visual showing manny pacquiao laughing at himself that is has no audio-video lock as the voice over of manny was seriously talking about vitwater, saying vitwater is better than water, a key selling point for the brand.

they also took out two other shots of pacquaio talking to camera, in effect also reducing the number of times he said that dreaded phrase, "you know...." which makes pacquiao look like a joke and a caricature of what is wrong in pinoys talking in english. they replaced these visuals with pacquiao doing some boxing moves. they're lucky they have these shots in the can.

the "you know..." line seem to be a copy point for vitwater as the same line is in their billboard (scroll down, view pic of billboard). it does not make sense why they use it as a copy line when it makes pacquiao look bad.

those are really slight improvements, the same comments we gave are still there (scroll down, read post) and does not change this ad being a WAWAM! and has ADS Sindrome and all the other acronyms we are yet to invent in this blog.

we still can't get over the fact that this celebrity endorser ad made out its celebrity endorser intentionally look bad and a joke. it's directly the exact opposite of what companies want their celebrity to look - their best and most admirable persona. in this ad, they presented pacquiao, a world class champion fighter, admired by the world, a fighter with a place in all of boxing history and the hero of every pinoy as a trying hard fool of a pinoy who has the english speaking skills of a 5 year old just learning to speak in english.


published: may 16, 2009

the manny pacquiao vitwater tv ad is a 15-second edit down version of the original 30 second tv ad, it's not a revision. comments on the 15-second ad posted here stands.

we think this  pacquiao vitwater ad continue to make pacquaio look bad, although in degrees, it is not as bad as the 30 second version. the ad, however, continue to be  too plain to the point of being boring. the key weakness of the ad is it is too simplistic and starkly one-dimensional and failed to leverage  any of the very rich characteristics and points of admiration of the celebrity they use in this ad. this weakness is much even more obvious in this edit down version.

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