today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Monday, April 28, 2008

barack obama's response

this was barack obama's response ad to hillary clinton's 3am tv spot.

i don't think this ad was done by someone who works in advertising. or it looks like it was done by amateurs! the ad copied the first few seconds of hillary's 3am tv spot! what was the point of that?

the obama ad people obviously thought hillary's 3am tv spot was very powerful and they probably thought they better counter it hard and strong. and one of the most powerful ad format is a direct comparison ad. i can appreciate that. but for heaven's sake, why use shots that are almost a copy of hillary's ads? that's not what comparative advertising means.

by copying the same visuals at the start of the ad, the obama spot threw away one of the cardinal rules in advertising - aim for differentiation, uniqueness. there's also a simple reason why that was dumb - the obama ad gave the audience a reason to remember the clinton ad. what's with that?

WAWAM!


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