today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Sunday, April 20, 2008

coca cola "ang sarap dito" (coke angel) tv spot

the new coke tv ad, "ang sarap dito", angel and devil is now posted in youtube. this was first discussed in WAWAM! april 6, 2008. view the post here:

check out the ad:

things posted in You Tube - the girl is a brazilian model, the ad was shot in bangkok, thailand. anyone can confirm those?


  1. ganda ng girl, ganda ng ad na to! mccann did it! finally!

  2. Confirmed. Concept, production all handled by McCann Philippines.

    Believe it or not, this is just for the local market. It's not a regional material--yet.

    Rumor has it this might become a regional material as Coke's Asia-Pacific head found this ad simply spectacular. Filmed in Bangkok, Thailand. Post production also in Bangkok by Famepost.

    Hats off to Filipino creativity. I have to admit this is one of the best Coke commercials I've seen. Hits the target (teens) right in the gut and the idea couldn't be owned by any other brand. The story is made believable because of Coke.

    Now I wish I could do something like this for Pepsi but this ad is simply a gem and it would be hard to top this :)

    Congratulations, McCann Philippines for a job well done.

  3. yeah its a good ad.


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