today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

World Clocks

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Tuesday, April 8, 2008

JWT Manila wins radio award in Asia Adfest

JWT Manila big winner in radio category of Adfest
By Angel V. GuerreroPhilippine Daily InquirerFirst Posted 03:33:00 04/04/2008

After scoring the Philippines' first Cannes Gold in radio for the Lotus Spa radio commercial last year, JWT Manila, headed by Dave Ferrer, landed one gold, two silvers and a bronze for the same radio campaign at the recent Asia Pacific Advertising Festival, held in Pattaya in Thailand. The agency emerged as the biggest winner in the radio category by winning the most medals against all the Asian contenders. DDB DM9 Jayme Syfu also won a bronze for the Vandol "Siren" radio spot and a finalist for the Drixine "Beatles" radio commercial. BBDO Guerrero Ortega was a finalist for the Childhope public service radio spot called "Good Kids." The best of show for radio went to Y&R Malaysia for the Colgate "Brush" radio execution.

Another winner with two silvers and a bronze in the print category was a print campaign for Soroptimist Philippines, a movement protecting women. The ads were produced by Leigh Reyes and Trish Uy of Y&R Philippines. The Soroptimist "Bullet" ad shows a timeline of the various types of guns invented by men and at the end, a visual of a woman who invented the bulletproof vest. The ad also captured a Gold Clio award in the US last year.

TBWA\SantiagoMangadaPuno won a bronze in print and was a finalist in Poster for the Philippine Star "Palawan" ad. In the direct marketing section, Lowe Philippines won a bronze for the Kuff 'n Kollar "Collar/Belt" piece while Bayantel's "Downloading" billboard by BBDO was a finalist.

Team Philippines for the Young Lotus competition, sponsored by Adboard and represented by the under-30 duo of Tina Araneta and Aidon Panlaqui from Lowe Philippines emerged as one of the top three finalists in the young creatives award that had talents from 13 cities competing. The team from Hakuhodo Tokyo won the top prize for their film "Serial Killer." There were 34 delegates from Manila.

Filipino director Marla Ancheta of Industria productions was selected to be among the Fabulous 4+ directors who showcased their films at the festival.

The inaugural Agency of the Year award, given to the agency that won the most awards, went to Saatchi & Saatchi Singapore. The Network of the Year was JWT and the Advertiser of the Year was Adidas.

The Adfest invited leading creative directors from all over the world and the region to judge the 5,148 entries from more than 33 cities. On jury duty from the Philippines were David Guerrero as radio jury president, Leigh Reyes in the Press & Poster Lotus jury and Joel Limchoc in the Print Craft and Design Lotus jury.

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