today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Wednesday, April 23, 2008

coke angel tv ad - do angels have disheveled wings?

they are probably using this artwork for print or billboard materials. notice the rendition of the wings. that's not the same kind of wings we see in the tv ad. this one looks more believable, well i think at least they look closer to our expectations.

this version has long and big feathers at the tail, which makes sense. but the top are small, fluffy and disheveled. why would an angel have disheveled wings? even birds don't have disheveled wings.

to those not in advertising, yes that's how serious we can get in producing ads. people who are not in advertising will get shocked on the amount and kind of details that need to be threshed out and agreed to before an ad is produced and the kind of revisions that need to be done to get it perfect. that's also one of the major reasons why producing an ad can get very very expensive. it's a 30 second commercial, but you spend millions of pesos to finish one and can take anywhere from 3 to 15 days to finish! serious money is spent on productions, and that's not including the amount of money advertisers spend on airing the ads. coca cola will probably spend hundreds of millions of pesos on this ad campaign alone. it is pretty serious.

blogs on this coke ad:

to be continued......

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