today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Tuesday, April 8, 2008

scam ads in Asia Adfest

Scam ad scandals mar Asia Adfest

By Roger PePhilippine Daily InquirerFirst Posted 03:32:00 04/04/2008

How far will advertising agencies go to win an award? In one category of the Asia Adfest, the competition was said to "have drawn the most scam entrants and judges said it was hard to distinguish real from genuine ads."

We stumbled into two articles online written by judges, on the recently concluded Asia Adfest in Pattaya:

"I don't think any of the work will win a gold at any major global award shows," said Tom Davidson, executive creative director of Wieden & Kennedy in London, who led the TV jury this year at AdFest. His opinion was echoed by many at the festival. No Best of Show awards were given in two major categories: TV and outdoor media.

"I was not impressed by the TV and print work and I have never seen as many scam ads as I've seen here," Mr. Davidson said in Advertising Age, referring to the practice of entering ads that are often very creative but haven't been approved by a client or run in paid media. "[Asia's creative industry] needs to sort that out. It makes us look stupid."

Alex Burnard, creative director of internationally awarded Crispin Porter Bogusky agency in Miami, says, "I had never seen so many scam ads in an awards festival like in Pattaya. It is really worrying and makes us look stupid. I don't want to be in an industry that does that." Mark Sydney, creative director at Gavin McLeod Australia, says, "I have no idea how to judge it. I've never seen anything like it."

Burnard continues, "Scam commercials do not push the industry forward." Instead, here's what he suggests: "Do something that's different, that changes perceptions. What's a good roadmap if agencies give themselves more respect and that could take the industry forward," he declares.

The most stinging rebuke came from DDB New Zealand ECD Tony Talbot. Talbot who was also chair of last year's Australia national award show and D&AD jury member said: "Asia has a fantastic reputation for world-class print. Rightly or wrongly, it also has a reputation for doing world-class scam ads."

He advises: "Don't enter anything vaguely scammy as you'll be only doing more damage to the reputation of your industry." What he wants to see are "big ideas for real clients that actually ran the ad. Not another exquisite campaign for a model shop."

But Prasoon Pandey, director of Corcoise Film in Mumbai, says scam ads should be supported. "I think award shows should honor scam ads. They encourage big ideas."

http://business.inquirer.net/money/features/view/20080404-128281/Scam-ad-scandals-mar-Asia-Adfest
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