today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

World Clocks

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Tuesday, April 22, 2008

the cast - the coca cola tv spot

looking at that production, didn't think it was necessary to do it in bangkok, thailand. the board is simple enough and there's no reason why the CG work can't be done in manila. i can believe the schedule issue. that's one part i don't understand with manila production houses - they seem to be busy all the time.

i thought this ad had excellent talent casting! the main characters look real good in their roles, specially the angel. that was the reason i asked about the casting of this ad. they can also pass for pinoys.

i thought the idea of casting unknowns for the ad is a very good idea. it's the kind of storyboard concept that will work much better if the talents are unknown. i wonder if mccann attempted to cast non-celebrity and unknown pinoys for the roles. and if they did, they probably gave up trying. talent casting in the philippines is not very easy to do specially for projects like these. it's a real pain. the ad concept could have failed to excite if they casted celebrities for the roles. (please! enough pinoy celebrities in ads!) but imagine what would have happened if they casted unknown pinoys for the roles - that would have launched the careers of two people. a much larger buzz would have been generated.

the angel, i think really looks like an angel. simple, with a very pleasing beauty with enough mystery and kindess to her face.

i don't know if it's just me, but doesn't she look like sunshine cruz?

sunshine cruz is in this pic with some of her clothes still on her. (didn't post the bottom half of the pic as it would be very distracting.)

blogs on this coke ad:
to be continued......

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