today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post :; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

new comments from WAWAM! readers

click to view comment in full. also, give us your own comment on any of the posts.

please note that comments are being posted here on a delayed basis, unfortunately, by a few hours from time of posting, so it seems. that is due to two things : (a) all comments are being moderated and (b) this program shows the comments on a delayed basis, not real time.

if you want to read the latest comments, go to the post itself and click "comments".

Monday, April 14, 2008

"cog" honda tv spot - amazing tv ad

comments in you tube said this ad took 607 takes before they got everything just right! excellent ad. i think it's just a bit too long, (2 minute ad!), BUT it's still a very entertaining ad. it's a great ad particularly for males, which we can all assume is the target market for the honda.



Two-minute masterpiece The commercial, by Wieden & Kennedy, London, for Honda, is a two-minute masterpiece that simply follows the progress of what may be the most elaborate and wonderful Rube Goldberg machine ever assembled. Composed entirely of parts from a disassembled Honda Accord wagon, the machine begins its task with one cog rolling down a plank and touching another, sending it into motion.

What follows is a breathtaking display of not special effects but slow kinetics, as a tailpipe, tires, ball bearings, springs, windows, cams and many other Accord parts are sequentially triggered into action. One-hundred-twenty seconds later, the wagon hatch is pulled shut, changing the vehicle's center of gravity and sending it rolling down a ramp, tripping a wire that unfurls a banner with the Accord logo.

Then, in the spot's single line of copy, Garrison Keillor's voice declares: "Isn't it nice when things just ... work?"


more on this amazing ad :

1 comment:

  1. amazing ad talaga. im female but i love the ad!


we encourage everyone to post a comment, their own analysis or views on any of the posts in WAWAM!

we have put all comments to be moderated to make it easy to monitor them and so that WAWAM! can respond to them.

we will not tolerate rudeness or idiocy in this blog. comments that contain personal attacks on any person or posters in this blog will be rejected.

otherwise, we will allow all other comments.