today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Thursday, April 10, 2008

"have a happy menstruation" - you nuts?

i don't remember the brand and have not seen the ad again, but there's this tv ad for a sanitray napkin that had a tag line that said something like "have a happy period".

what the hell is that? "happy" is a word or a feeling that a woman would ever associate with having menstruation. it's not only an over-promise, it's probably something very insulting and idiotic to women.

what brand is this?
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5 comments:

  1. AnonymousApril 11, 2008 at 4:44 PM

    siguro this ad was not done by a female! baka male ang sumulat.

    ReplyDelete
  2. AnonymousApril 12, 2008 at 12:38 AM

    well yes, come to think of it, something is terribly wrong about that ad. i think a schoolmate of mune worked on this ad. masabi sa kanya!

    ReplyDelete
  3. AnonymousApril 12, 2008 at 6:51 AM

    things we feel during menstruation : uncomfortable, messy, uneasy, stomach cramps, on some days fear of making a mess, want to get it over quick. but never "happy". "happy" can never happen.

    ReplyDelete
  4. AnonymousMay 12, 2009 at 10:30 PM

    i think they just said have a happy period to entice the female to use their product the whisper. can you find it not convincing at all.? is the tagline not fit the whisper product?

    ReplyDelete
  5. wawamMay 12, 2009 at 11:26 PM

    yes, the brand that uses this tagline is Whisper Sanitary Pad. we don't think having a menstruation can ever be happy for women. it can be made more comfortable, less worrisome but never happy. we think "happy" is an over-promise.

    ReplyDelete

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