the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.
that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!
all they are doing is wawam! what a waste of advertising money!
here is a first row view of Philippine Advertising and Philippine Marketing.
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here's a toyota ad for their small car that sold itself on its strengths. unlike the kia motor ad, this one did not shoot itself in the foot. like kia motors, i'm sure toyota knew avanza is one of the smallest cars in the market and one of the lowest priced. they also know there are many other bigger and more expensive cars in the market with much better features than the avanza. but that didn't matter to this avanza print ad. it still put it's best foot forward, it's positioning -
Powerful And Practical! it gave potential car buyers reasons to buy it, unlike the kia motor ad which gave a reason not to buy the kia.
this avanza print ad will not win any award nor is it the gold standard but it's here just to drive home the points raised on the kia motor ad. read the kia motor post here ->
http://the-wawam-file.blogspot.com/2008/04/kis-motorc-print-ad-wth-is-that-ad.html
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