today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!


all they are doing is wawam! what a waste of advertising money!


here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

World Clocks

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Tuesday, April 15, 2008

SCRAMBELICIOUS is the nestle give-me-a-name winner

yup, that's what the nestle website says. SCRAMBELICIOUS is a name submitted by a Ms. Analyn Bojos. congratulations to miss bojos!

nestle chose the simple, no frills route in announcing the winner. just posted the winning name and the name of the author. no apologies. not defensive. and finally they learned, no drum-beating true or the false kind ("hundreds of thousands of entries", remember that? hahaha). this is a good move on the part nestle! finally, they learned?

scrambelicious as the winning name confirms that contrary to the impression the website gave, number of votes did not determine the winner. urflower's "taste of summer" didn't win and so it could mean a college girl from an exclusive girls school might decide to sell her body for money. the author of the name "tropical burst" now has to dispose the 100+ email addresses he got for the contest. or maybe look for another contest to join?

is scrambelicious a good name for an ice cream?

it's a play between two words "scramble" and "delicious". scramble most likely refers to the three flavors, a scramble or a mix of three flavors. it's filipinized english. also, there's an ice desert that's sold by street vendors called "scramble". so maybe its playing up on that idea. but the question is - will consumers "scramble" the ice cream when they eat it, as in scoop the three flavors and put it in their mouths all at the same time?

it's too playful and unserious a name for an ice cream. but that's not surprising considering that nestle already has an ice cream brand called "trio". it's a name that you know will not be a classic brand.

we will have to see the advertising support nestle will give this brand.

5 comments:

  1. Finally, they came out with the result on the day they said they would.

    But as for the winning entry, I still don't get why it won.

    ReplyDelete
  2. what a stupid name!

    ReplyDelete
  3. labo ng choice nila.

    ReplyDelete
  4. this name is such a let down!

    ReplyDelete
  5. Mantrik, yup a let down definitely.

    But seeing how Nestle's marketing team handled this give-me-a-duh, it shouldn't really surprise us.

    ReplyDelete

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