today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Sunday, April 27, 2008

clinton's tv ads


when you look at hillary clinton's ads, you can't help but admire it's simplicity and single minded approach to delivering ONE message and in a most powerful way. it's a no fuzz commercial but each one, specially the 3am tv spot, hits home.

the idea of a phone ringing at 3am, specifically a parent needing to call someone at 3am, together with the shots of children fast sleep is a very powerful and suscint combination. there is no mistaking what the ad is telling you. every parent can relate to that situation and the urgency that the person answering your call at that hour better be competent and someone who can help you.
the 3am spot is prime example of how a powerful consumer insight can drive an ad to excellence. i've always thought great consumer insights make it very easy and simple for the creatives to write a brilliant ad. one message, delivered powerfully. now, that's advertising.
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