today's AMAZING TV AD : honda's "cog" 2 minute tv spot

for more on this, go to this post : http://the-wawam-file.blogspot.com/2008/04/cog-honda-tv-spot-another-amazing-ad.html; april 14 post.
the inspiration is mount pinatubo when some years ago, all of a sudden, after decades of being dormant, it decided to erupt, spewing debris and ash several kilometers high, blowing ashes to float everywhere, far and wide, turning the skies gloomy gray as far away as metro manila, hundreds of kilometers away, covering metro manila streets and rooftops with thick ash. the pinatubo eruption was so powerful that its ashes changed the color of sunsets not only in the philippines but also worldwide.

that's what happens when clients and advertising agencies decide to run ads not worthy to be called advertising. its dark, its huge and very irritating and unfortunately, everywhere!

all they are doing is wawam! what a waste of advertising money!

here is a first row view of Philippine Advertising and Philippine Marketing.

mount pinatubo erupts shooting ashes several kilometers high, then floating to blanket many other towns hundreds of kilometers away

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Monday, April 28, 2008

the coke ad you love to hate

this was the ad coke aired last christmas. i fell off my chair when i saw that tv ad. while i agree "reconciliation" and "peace for all" is a great theme for christmas, i didn't get it why coke chose to deliver their message in the way they did in the tv ad.

coke is at minimum about good vibes, actually its always about celebration of what's good and happy. coke is one of the most wholesome brands in any market. this ad delivered the idea of reconciliation and peace for all during christmas in what seems to be a perverted sense of sentimentality. coke did not have to deliver it's message in a round about way - taking us to the sad and depressing, then to the happy. they could have just taken us straight to the happy like we expect coke ads to do.

it's a story that is not easy for children to understand. and for sure, children must have asked their parents what the story means. i can just imagine the horror and fear parents felt while they were explaining it to their children. think about it - a mother or a father is explaining to their young children a story of parents with a young daughter being separated in marriage. and doing that during christmas time - a time of family love and togetherness. are those thoughts we want our children to have during christmas?

it is really a very perverted way of delivering coke's christmas message. it was brave for coke to air this ad during christmas, but it was totally foolish. a WAWAM!

i thought it would be good to put the coke angel ad in context of what went before it.

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