metrobank : new signage crossed lines from the dark age

this is the old metrobank signage which has since been replaced with a new one just recently. it's a simple design - monochromatic with the logo graphics and text logo as the key elements.

the approach on the new metrobank signage was to add new elements to the singnage - a white border around the logo graphics (a diamond resting on the the letter M) to call attention to it and yellow accents.

compared to the old singnage, the new one has effectively brought metrobank out of the dark age.

it is now more engaging. the addition of the yellow color even though minimal in the horizontal signage made a big difference. it gave the signage a little more life.

the design works quite well on the horizontal signage but i think it's a disaster on the vertical signage. there are just too many lines and colors on the vertical one. the yellow became too prominent and all of a sudden they added white borders. they were thin white borders but it added to the clutter.

the new design called attention to the "diamond on the letter M" logo graphics. i had not noticed it much before. it could have used a little more drama if instead of the logo graphics rendered flat, they could have raised it or made it looked embossed. that could have given it a little more class.

the important question on this singnage, as it should be asked for all sinages - is that the brand image or brand character the bank wants to communicate to clients? the new signage of metrobank carries with it a set of new brand images. do those match with the thinking and direction the bank has set for it itself?

separately, i suspect other banks copied some of the concepts and ideas from the metrobank signage. more on that in the next discussions.